Most recently, Joanna Popper was the Chief Metaverse Officer at Creative Artists Agency (CAA). Based in Los Angeles, Popper led emerging technology and metaverse initiatives for the agency and its clients with heavy focus on AI, spatial computing, and web3. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology. Previously, she was Executive Vice President of Media & Marketing at Singularity University and Vice President of Marketing at NBCUniversal.

She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, FIGHT BACK and MASTERS OF LIGHT, the award-winning immersive content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. FINDING PANDORA X won Venice’s Golden Lion for Best Immersive Experience and SXSW’s best Virtual Cinema Award. BREONNA’s GARDEN received awards and recognition for social impact from Producers Guild Innovation, Unity, Auggie, Filmgate, and Aurea. FIGHT BACK won an audience award at Venice.

She was selected as “Business Transformation 150,” “Women of the Future,” ""XR Hall of Fame,"" “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.”

She has sat on numerous Boards and advisory roles and is currently advising and consulting Media and Technology companies, a VC Scout, and angel investor.