Cashblack is a social impact platform that rewards members with cashback when they shop with Black-owned businesses. Members browse through over 700 Black-owned brands including independent retailers from marketplace partners Amazon, eBay and Etsy. They can also use the website or app to order from Black-owned food vendors through delivery app partners Just Eat, Deliveroo and Uber Eats.

Most importantly, the A.F.R.O.B.O.T (Algorithm For Redirection Of Black-Owned Traffic) is Cashblack's browser extension that uses AI to learn how members shop to notify them of alternative Black-owned brands when they visit their usual ecommerce destinations for similar goods and services where they can earn cashback that can be withdrawn or donated to affiliated goodwill causes where donations are matched by Cashblack.